About Aaseya

Who is Aaseya?

As a Global Low Code professional services company, we deliver transformational outcomes to customers around the world.

We pride ourselves on quality of our people, our learning culture, and our dedication to delivering customer success.

We are a Specialist in Low Code, who has mastered the delivery of two platforms: Pega and OutSystems.

Our mission is to deliver customer success through the agile delivery of Low Code platforms and ensure customers maximize the value of their platform investment.

Today our 450 strong team are delivering projects and services for over 30 customers in 11 countries.

We are proud to be part of the YASH Technologies family, who have over 6,000 employees we have access to a wide array of skills and expertise to complement our specialist field.

Aaseya receives the Client Innovation Award for Social Responsibility from Pega

Everest Group named Aaseya as a Major Contender in Pega Services PEAK Matrix® Assessment 2021

Aaseya delivers transformational solutions for 30+ customers across the Banking, Insurance, Manufacturing and Government sectors

S.H.I.E.L.D. is Aaseya’s largest delivery centre in Hyderabad, comprising 7 separate Offshore Development Centres (ODCs) serving customers with a high level of security

Our values

The Aaseya values underpin the way we engage with customers and engage our team.


Being a specialist not generalist. Mastering Low Code & Digital Process Automation Platforms and continually investing in learning and development in our chosen field.

Customer centric

Developing relationships with customers and driving their success, whilst ensuring our customers maximise the value of their investments in the technologies we master.


Adapting and responding quickly to the ever-changing needs of our customers, partners and colleagues in the dynamic global environment.

People Focused

Empowering our people in the roles they perform, investing in their careers through professional development and providing opportunities to grow.


Being ethical, honest and inspiring trust. Saying what we mean and taking responsibility for our actions.


Fostering the trust, acting with transparency & fairness, valuing diversity and inclusion and showing appreciation for accomplishments.

YASH Technologies

YASH Technologies focuses on enabling its customers to succeed and drive outcome-centric Digital Transformation throughout their enterprise. As a leading system integrator and outsourcing partner for large and fast-growing global clients, YASH combines operational and IT technology with flexible business models to enable value-driven innovation. YASH’s customer-centric engagement framework integrates strong domain expertise and consulting capabilities with proprietary methodologies to provision digital, application, and infrastructure services. Headquartered in the US, with delivery and sales centers globally, YASH serves its customers across six continents. YASH is CMMI DEV V2.0 Level 5 & an ISO 9001:2015, ISO 27001:2013, and ISO 20000:2011 certified organization.

Executive team

Pankaj Jain

CEO Aaseya

Pankaj Jain is the founder and Chief Executive Officer at Aaseya and is based in Hyderabad, India.

Pankaj is a both a visionary and a strategist with more than 24 years of experience in the IT industry. He has worked in technical leadership roles in Tandon, Santander and Royal Bank of Scotland.

Prior to starting Aaseya, Pankaj worked for Pega for 10 years in various roles, including Senior Director of Technical Solutions.

As a technical leader and Certified Lead System Architect, Pankaj has 14+ years of hands on experience delivering 100+ Pega implementations worldwide.

The combination of his technical leadership and strategic vision enables him to lead Aaseya towards its goal of becoming a leader in Low Code Platform Delivery.

Adrian Bignall

Global Head of Sales & Customer Success

Adrian Bignall is Global Head of Sales and Customer Success for Aaseya, based on the UK.

Responsible for the companies growth strategy, Adrian leads the Sales, Pre-Sales, Marketing and Customer Success functions.

As a Sales leader, Adrian maintains a customer-first focus, helping customers to simplify, transform and maximise the technology investments they have made.

Adrian has spent more than 39 years’ in the IT industry in various roles , working for leading businesses including British Telecom, British Airways, CSC Computer Sciences, MessageLabs and Computer Associates.

Prior to joining Aaseya , Adrian was Global Head of Sales at Incessant Technologies, where he successfully grew the business over 300% during his 3.5 year tenure. Prior to this, Adrian led the UK & Nordics Consulting business for Pegasystems.

As a technology leader, Adrian is known as someone who blends his accomplished delivery experience alongside his sales leadership skills.

Matthew Leamy

Head of Customer Success EMEA

Matthew Leamy leads the EMEA Customer Success function and is based in the UK.

Responsible for the Aaseya customers Low Code outcomes, Matthew is actively engaged to assure customer success across our customer base.

Matthew brings with him over 23 years of experience of working with Pega and of that 21 years were spent working for Pega Consulting in multiple leadership roles and is one of the three founding members of Pega’s global CLSA programme. Prior to Aaseya, Matthew led the Pega Consulting function for the UK & Ireland, where he managed a team responsible for delivery of Pega solutions across a diverse customer base.

The combination of Matthew’s technical knowledge, extensive delivery experience and strong leadership background empowers him to drive outcomes for customers and ensure success.

Bala Navuluri

COO, YASH Technologies

Bala Navuluri is YASH Technologies Chief Operating Officer, based in Hyderabad, India.

As COO, Bala leads the international business operations of YASH, where he is responsible for achieving growth, driving delivery excellence and ensuring customer success.

Bala has over 20+ years of Leadership, Management and Executive experience in YASH Technologies, USA & India and over 10 Years of Consulting experience in implementing and Support of ERP.

With deep roots in technology, he possesses unique ability and foresight to advise clients in shaping a compelling IT strategy for accelerating their businesses.

Bala is the Executive Sponsor of Aaseya within YASH Technologies.

Dharmendra Jain

CFO & HR Head, YASH Technologies

Dharmendra Jain (fondly called as DJ) is the Chief Financial Offer & Human Resource Head at YASH Technologies and is based in Hyderabad, India.

In his role, DJ is responsible for legal and finance for all the YASH Technologies Group Companies, as well as overseeing and managing all human resources and administration functions at YASH. He leads policy changes, process improvement, and driving initiatives for YASH’s corporate functions.

Prior to joining YASH in 2002, DJ started his career as a partner in an Audit & Consultancy firm based out of New Delhi and was involved with audits of large multinational corporations, private and public sector banks, and other corporates.

DJ always believes in establishing a balance between people and revenue streams. Ours is an industry where company performance and revenue are a by-product of our people’s ambition and motivation. Therefore, his emphasis remains on fostering and enhancing employee delight index as well as organizational sustainability and growth.