About Aaseya

Who is Aaseya?

As a globally recognized low-code professional services provider, we deliver transformational outcomes to customers worldwide.

We pride ourselves on the quality of our people, our learning culture, and our dedication to delivering customer success.

We are a Specialist in Low Code who has mastered the delivery of two platforms: Pega and OutSystems.

Our mission is to deliver customer success through the agile delivery of Low Code platforms and ensure customers maximize the value of their platform investment.

Today our 500+ strong team delivers projects and services for over 30+ customers in 13+ countries.

We are proud to be part of the YASH Technologies family, which has over 8,000 employees. We have access to various skills and expertise to complement our specialist field.

Winner of Global Software Hackathon at 2022 Pega Community Hackathon. Aaseya received the "Best Use of Business Workflow Application Award" for the AIMF solution.

Winner of Global Software Hackathon at 2022 Pega Community Hackathon. Aaseya received the "Inspiration Award" for the Hyper Localized Crowd Funding project.

Aaseya has been recognized as a "Major Contender" in the Everest Group Low-code Application Development Services PEAK Matrix® Assessment 2023 – Outsystems Platform.

Featured in the Execution Zone for Boutique Service Providers and the Breakout Zone for Banking & Financial Services (Bfs) In Zinnov Zones for Intelligent Automation (IA) Services- H1 2023

Received the "Client Innovation Award for Social Responsibility" from Pega in 2021.

Recognition as a "Major Contender" in Pega Services PEAK Matrix® Assessment by Everest Group for 2021.

Shortlisted for the FStech Awards 2021.

Featured in the HFS "Pega Top 10 Service Providers Report" for 2021.

Named the "Partner of the Year" by Advanced Electronics Company (AEC) for 2021.

The recipient of the "Asia's Greatest Brands 2021-22" award by AsiaOne Magazine.

Our Values

The Aaseya values underpin the way we engage with customers and engage our team.

Icon 1


Being a specialist not generalist. Mastering Low Code & Digital Process Automation Platforms and continually investing in learning and development in our chosen field


Customer Centric

Developing relationships with customers and driving their success, whilst ensuring our customers maximise the value of their investments in the technologies we master



Adapting and responding quickly to the ever-changing needs of our customers, partners and colleagues in the dynamic global environment


People Focused

Empowering our people in the roles they perform, investing in their careers through professional development and providing opportunities to grow



Being ethical, honest and inspiring trust. Saying what we mean and taking responsibility for our actions



Fostering the trust, acting with transparency & fairness, valuing diversity and inclusion and showing appreciation for accomplishments

YASH Technologies

YASH Technologies focuses on enabling its customers to succeed and drive outcome-centric Digital Transformation throughout their enterprise. As a leading system integrator and outsourcing partner for large and fast-growing global clients, YASH combines operational and IT technology with flexible business models to enable value-driven innovation. YASH’s customer-centric engagement framework integrates strong domain expertise and consulting capabilities with proprietary methodologies to provision digital, application, and infrastructure services. Headquartered in the US, with delivery and sales centers globally, YASH serves its customers across six continents. YASH is CMMI DEV V2.0 Level 5 & an ISO 9001:2015, ISO 27001:2013, and ISO 20000:2011 certified organization.

Executive Team

Pankaj Jain

CEO Aaseya

Pankaj Jain is the founder and Chief Executive Officer at Aaseya and is based in Hyderabad, India.

Pankaj is a both a visionary and a strategist with more than 24 years of experience in the IT industry. He has worked in technical leadership roles in Tandon, Santander and Royal Bank of Scotland.

Prior to starting Aaseya, Pankaj worked for Pega for 10 years in various roles, including Senior Director of Technical Solutions.

As a technical leader and Certified Lead System Architect, Pankaj has 14+ years of hands on experience delivering 100+ Pega implementations worldwide.

The combination of his technical leadership and strategic vision enables him to lead Aaseya towards its goal of becoming a leader in Low Code Platform Delivery.

Graham Dawkes

Senior Vice President

Graham is a highly accomplished Senior Vice President at Aaseya, based in the UK. With an exceptional career spanning over three decades in the software industry, Graham brings a wealth of experience and expertise to our organization. Previously serving as Sales Director at Pegasystems, Graham played a pivotal role in driving sales growth, showcasing his exceptional leadership and expertise. We are confident that his vast knowledge and strategic acumen will be invaluable to our company’s success.

In his current role, Graham is responsible for overseeing our business strategy and spearheading efforts to expand our presence in the low-code service delivery sector. His proven track record of building successful sales teams, driving customer success, and developing innovative sales strategies is truly impressive. Graham’s strong business acumen and customer-centric approach align perfectly with our company values, positioning us to achieve our ambitious growth targets.

Graham’s presence and expertise inspire us to drive sustained growth, enhance customer satisfaction, and foster innovation within the organization.

Steven Park

Vice President - Sales

Steven is Vice President of Sales at Aaseya, based in North America. With over 30 years of experience in technology leadership, he brings a wealth of expertise and a proven track record of driving company growth and success. Previously holding the position of programme executive at EIS, Steven consistently delivered outstanding results and showcased exceptional leadership skills. Throughout his career, he has successfully managed large-scale technology projects, leveraging his deep industry knowledge to drive business success.

Steven leads the sales team in North America, overseeing strategic initiatives and spearheading business expansion in the region. His extensive experience in sales management and his ability to develop and execute effective sales strategies make him an asset to the organization.

With his customer-centric approach and dynamic leadership style, Steven builds strong relationships with clients and drives customer satisfaction. His visionary mindset and collaborative nature enhance sales strategies and propel the company’s growth trajectory.

Steven’s expertise and dedication contribute to the continued success of Aaseya in North America. His visionary approach and collaborative mindset position the company to achieve its goals and reach new heights under his guidance.

Bala Navuluri

COO, YASH Technologies

Bala Navuluri is YASH Technologies Chief Operating Officer, based in Hyderabad, India.

As COO, Bala leads the international business operations of YASH, where he is responsible for achieving growth, driving delivery excellence and ensuring customer success.

Bala has over 20+ years of Leadership, Management and Executive experience in YASH Technologies, USA & India and over 10 Years of Consulting experience in implementing and Support of ERP.

With deep roots in technology, he possesses unique ability and foresight to advise clients in shaping a compelling IT strategy for accelerating their businesses.

Bala is the Executive Sponsor of Aaseya within YASH Technologies.

Dharmendra Jain

CFO & HR Head, YASH Technologies

Dharmendra Jain (fondly called as DJ) is the Chief Financial Officer & Human Resource Head at YASH Technologies and is based in Hyderabad, India.

In his role, DJ is responsible for legal and finance for all the YASH Technologies Group Companies, as well as overseeing and managing all human resources and administration functions at YASH. He leads policy changes, process improvement, and driving initiatives for YASH’s corporate functions.

Prior to joining YASH in 2002, DJ started his career as a partner in an Audit & Consultancy firm based out of New Delhi and was involved with audits of large multinational corporations, private and public sector banks, and other corporates.

DJ always believes in establishing a balance between people and revenue streams. Ours is an industry where company performance and revenue are a by-product of our people’s ambition and motivation. Therefore, his emphasis remains on fostering and enhancing employee delight index as well as organizational sustainability and growth.

Sriharsha Wudali

COO, Aaseya

Sriharsha Wudali is the Chief Operating Officer at Aaseya and is based out of Hyderabad, India.

Sriharsha is responsible for the company’s overall operations and execution of its growth strategy. He plays a critical role in driving business performance, ensuring customer satisfaction while maintaining a strong focus on delivery excellence. He brings a data-driven approach to decision-making and is committed to building a culture of innovation and continuous improvement.

Sriharsha has 22+ years of Global IT experience and diverse management expertise focusing on P&L Ownership, Strategic Business Unit Leadership, Product Management & Relationship Management for Top 5 Global Banks/Fortune 500 companies across the U.S., Europe, and APAC geographies.

He held progressive leadership roles with companies like Ness Digital Engineering, Persistent Systems, Virtusa, and Satyam and served customers such as S&P, Wells Fargo, JP Morgan Chase, United Health, Barclays Capital, FIS, American Express, and Barclays, etc., in the Banking, Financial Services and Insurance space. He holds a MBA from the Indian School of Business, Hyderabad, a M.S. in Chemical Engineering from Louisiana Tech University, Ruston, and a B.E. from BITS Pilani.


“Pega has engaged Aaseya as its go-to partner to assist the Global Customer Support (GCS) Team. We selected Aaseya based on Aaseya’s product expertise and consultant competency. Today 20+ Aaseya consultants work with our APAC and North American GCS teams helping meet customer expectations and SLAs. The Aaseya engagement is underpinned by strong executive governance and collaboration.”

Daniel K Österberg-Holm, Vice President, Partner Ecosystem & Specialist Sales, EMEA, Pega

“Over the past two years Aaseya has grown to be a trusted and valued partner, helping us to deliver a recent flagship project in exacting timescales and much more besides. From developing and implementing enhancements to our core debt advice system, to assisting us with innovations in lead technical market trends, their flexibility and expertise has been invaluable.”

Lorna Allan - CIO, StepChange Debt Charity

“Pega is pleased to present the Client Innovation Award for Social Responsibility to Aaseya for the outstanding work they have delivered to our joint customer StepChange Debt Charity. We look forward to growing our partnership with Aaseya during 2021.”

Carola Cazenave - Vice President Global Partner Ecosystem, Pegasystems

“CMC Markets has been working with our offshore Aaseya development team from August 2020 on various projects, most notably a new Financial Crime Team review process to provide us with efficiencies around client onboarding and various technical projects to improve our guardrail scores and CRM upgrade compliance. We have been able to flex the offshore model up and down in line with our changing requirements which has been very useful.”

Stuart Roberts – Head of CRM and Web Development, CMC Markets Plc

“Pega engaged Aaseya as part of its Modernisation Programme to assist Pega and its customers in upgrading their legacy Pega Applications and Infrastructure to the latest versions. In 2020, Aaseya modernised a Telecoms Provider to the latest Pega Platform v8.5, migrating from an Oracle to Postgres database. Pega have now engaged Aaseya to assist in continuing the development of our Global Operations Console (GOC), which will be used to manage customers around the world.”

Vice President Global Service Assurance, PegaSystems

“Some of the most meaningful and rewarding work we do is when we can see how technology helps in very difficult human situations. We're very grateful that, along with our partner, Aaseya, we could rapidly deploy a solution that is so very needed right now.”

Kieran Tarrant - Vice President UK & Ireland, Pegasystems

Looking For

Aaseya Services

Read more

Aaseya Solutions

Read more


Read more

Pega Partnership

Read more